‘Underpinned by a new positioning that explores the extraordinary, the channel is redefined to give the viewer a much more dramatic and exciting experience with a strong launch for the highly anticipated Grimm from NBC Universal, as well as JJ Abram’s Alcatraz and Primeval: New World on the horizon. The work includes a brand new identity including logo and OSP, new promo toolkit, idents, IPPs, DVEs, blips, bumpers and off air and online look.
